Zee Footwear

Brand Identity for Egyptian sandal company making comfortable, statement-making footwear.

The Zee visual identity reflects a free-spirited lifestyle that comes with exploring new destinations and terrain. Drawing from Egypt’s tradition of craftsmanship, there are handmade raw material elements in the graphic system

Part of the identity are “Brand Incantations,” rhythmic mantras that call in the voice of Zee and a lifestyle of celebration. The incantations are constructed from flashing ideas, loops, and phrases - the hypnotic inner monologue of a dancer at an all-night party.

Zee collaborates with designers like OKHTEIN and Kojak who are making statements with their own work - part of the emerging art and design culture in Egypt.

Credits

Client: Zee
Agency: Superior Branding Company
Role: Designer/Art Director
Collaborators: Alexander Deleuse